Integrity and Honesty
CP Group has, for almost a century and since the pioneering days of the Chia Tai Chung vegetable seed shop in Bangkok's China Town, operated its business through the values of integrity and honesty.
From these early days, we considered farmers as lifetime partners to us - in order for us to grow as a business we had to ensure the sustainability of the livelihoods of the country’s farmers – we would not succeed unless they did.
As CP Group has diversified over the years into new sectors and across geographies, integrity and honesty have remained as key pillars for the organization. We firmly believe that operating a business solely focused on driving profit will ultimately lead to a loss of trust from business partners, consumers, communities and other stakeholders – resulting in our business becoming unsustainable.
Therefore, whether it is selling one packet of vegetable seeds or hundreds of tons of processed food, our Group must remain committed to operating with integrity and honesty.